There is about a 60% chance that the user who haven’t used the app in the first seven days, never will. That’s sad for the developers. It simply means that the app should serve something encouraging so that they open, see and check it frequently. Apps that don’t offer anything helpful tend to be the ones that are uninstalled the most. People filter apps quickly to find the one that best fits their needs.
Engagement and retention are two very different things and intimidating problems. On account to this, developers are trying to find the solution of how to get users to install apps and keep them installed for a long duration of time. Sometimes technical and fewer non-technical aspects lead to desertification of the app. Today, a mobile user is offered millions of apps, but, many goes down to bin while many sits idle. Gartner survey reveals,
“After 4 months, 86% of the users drop out of the app while only 14 percent remain by the end of 1 year, about 80% of apps are deleted after their first use.”
A study revealed the following results why users uninstall their mobile applications (Technical aspects):
Too many ads
Non-user friendly Interface
Not updated regularly & Insecure
There’s no single reason/factor to answer “why are users uninstalling my app?” A user also considers following factors (miscellaneous) because of which they abandon the app from their mobile. So, here are some more problems that mobile users face with their mobile apps, which if resolved, can control mobile app uninstalls by almost 1/4th time. Let’s peek into all the problems in brief and how it should be overhauled
Trouble #1– You have ‘Infinite’ Notifications
You are in an important meeting and your smart-phone keeps on vibrating inside your pocket. Irritating, isn’t it? Sometimes, for this really small but vital reason users hate the application. A better option will be to allow users what they want to do with their notifications keeping it quiet always or setting frequency of notifications.
Trouble #2 -UFF! When will the registration process end?
What is the difference between simpler registration forms and a complicated registration process? Later involves tiring, lengthy and unnecessary process, which will definitely drive users away. Short and Simple registration forms with required information will suffice.
Trouble #3 – Holy Molly Bad UI/ UX
As an m-commerce app developer, you need to keep user experience and user interface standards in mind during the layouts, design, and functionality by A/B testing to optimize engagement and conversion. If UI/ UX isn’t up to the mark, then there is no reason why they should keep the app.
Trouble #4 – Here comes the pop-up “Rate the App”
Create more subtle ways for the user to rate the app, without coming across as being too forceful. It will be advisable to put the feature in “Help” tab so whenever users will feel to rate it, they will definitely rate it (good/bad).
Trouble #5 – Privacy invasion
When users are asked for their social media credentials, they sense insecurity (just like enemy’s invasion on our private property). Therefore, the mobile application shouldn’t ask for more private data than is strictly necessary for the app to function properly.
Trouble #6 No proper In-app Help/Support
When a user starts getting troubled by the app, he/she flies to ‘Help/Support’ option in it. But what would happen if the feature is either not working properly or no-real help is offered? Not their fault, Users will run away.
Trouble #7 Does not seem to do what user expected
Developers forget that users are subtle why they want to use the mobile app and always expect 100% since they have plenty of options. Unfortunately, if users don’t get what they assumed about the mobile app, then they will lose the temper or even worse uninstall the app.
Trouble #8 Phew first experience
Hollaa ! The mobile app is downloaded and the first 5 minutes of the user is boring. That is sad and bad. Nobody can stop that user to desolate the mobile app. The future of an app relies on the first experience of the user.
Trouble #9 Sorry mate, found better !
Well, it’s not your fault, developer. If a user finds another better option than your app, then they will opt for it. Two cases: They might delete the existing and use the new one or try comparing it altogether. If the new mobile app is not worth it, the former will sustain and survive longer.
Trouble #10 Doesn’t allow customization of experience
Choose your theme, font and modes. This are general requirements of users. Many developers don’t remember this aspect and loses the customers. The customization of experience is one of the simplest ways developers can lure the users.
Trouble #11 Forces updates on users too often
Do Not Force Updates. Roger that. Users hate it. They should not be bothered much about updates and upgrades since they just want to practice their day-to-day app-utilization.
Trouble #12 Uses the network too much
The background and foreground data consumption should be very less. Users are very much concerned about the network and data package. It should be kept in mind or it would be the worst case if a user leaves the mobile app just because of it.
Trouble #13 Drains battery fast
Feels like it slows down the phone performance? Does it use too much battery? This is really not cool. Application must not load and it ought to be using lesser battery (if you don’t want users to uninstall the app)
Trouble #14 Uses too much storage space
The mobile application might occupy much space. That is alright to some extent. But if it does not allow moving the app to SD card, then that might be one of the risk that users won’t like it. The result will be the same
Trouble #15 Hit or miss experience - solves user problems sometimes, not always